By Rachelle Hynes @ Thursday, May. 21, 2009



____________________________________________________________________________________



STEP 1 - Define why you're in business



• What is it that you do and what unique product or service do you offer?



• What is your USP (Unique Selling Point)



• Define why you exist, and your vision for what you aim to achieve.



STEP 2 - What comes to mind when customers think of your brand? What do you want… Continue

Hvis du er på jagt efter nogle gode bøger om branding, web 2.0 eller

ledelse i moderne organisationer, så kan jeg anbefale nedenstående.

Flere af bøgerne kan sikkert fås i lufthavne eller udenlandske

boghandler.



Anderson, Chris: The Long Tail – How Endless Choice is Creating Unlimited Demand. Random House, 2006.



Brafman, Ori og Rod Beckstrom: The Starfish and the Spider: The Unstoppable

Power of Leaderless Organizations. Portfolio hardcover… Continue

Everyday new

interesting and useful ”web 2.0” sites are drawn to my attention. But which are

the best? Or rather, which websites have added value to my work, have assisted

me in search for news and knowledge, are fun and entertaining, or have helped me

share and develop my interests? These 10 websites are a sort of top 10 of best

web 2.0 sites. How does you top 10 list looks like?…



Continue