By Rachelle Hynes @ Thursday, May. 21, 2009

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STEP 1 - Define why you're in business

• What is it that you do and what unique product or service do you offer?

• What is your USP (Unique Selling Point)

• Define why you exist, and your vision for what you aim to achieve.

STEP 2 - What comes to mind when customers think of your brand? What do you want them to think?

• Define what you want your employees, poten… Continue

Hvis du er på jagt efter nogle gode bøger om branding, web 2.0 eller
ledelse i moderne organisationer, så kan jeg anbefale nedenstående.
Flere af bøgerne kan sikkert fås i lufthavne eller udenlandske
boghandler.

Anderson, Chris: The Long Tail – How Endless Choice is Creating Unlimited Demand. Random House, 2006.

Brafman,
Ori og Rod Beckstrom: The Starfish and the Spider: The Unstoppable
Power of Leaderless Organizations. Portfolio hardcover 2006.

Chesbrough, Henry: Ope… Continue

Everyday new
interesting and useful ”web 2.0” sites are drawn to my attention. But which are
the best? Or rather, which websites have added value to my work, have assisted
me in search for news and knowledge, are fun and entertaining, or have helped me
share and develop my interests? These 10 websites are a sort of top 10 of best
web 2.0 sites. How does you top 10 list looks like?

… Continue