Martin Jelsema's Discussions

What info do you require before beginning a naming project?
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Started this discussion. Last reply by MARCIA VITAL Sep 6.

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Martin Jelsema, CEO, Signature Strategies

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MARCIA VITAL replied to Martin Jelsema's discussion 'What info do you require before beginning a naming project?'

hi Martin I´d like to help you with your questions. First of all , Im a brander and Naming worker for several years. The Brand Naming process is a project , and has to obay some order. There are several methodologies about how to construct a Name,...

September 6

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Hometown:: Estes Park, CO

About Me:: With 50-years of marketing communications and branding background, I have quite a lot of experience and knowledge to share. I've worked for ad agencies (BBDO, Marstellar, J.M.Mathes, Tallant/Yates) and with marketers (IBM, Information Handling Services, Coors) I felt qualified to go on my own in 1983 when I founded Marketing Matters to perform market research and new product development for Bt0B clients. I then expanded by establishing a BtoB agency , Industrial Strength Advertising. Then in 1994 I founded my current enterprise, Signature Strategies where I "help smaller companies profit from the power of branding".